
client
Our Work
time line
As strategic partners, we focused on creating AJ a strong personal branding strategy that reflected his multidisciplinary approach and impactful leadership, while showcasing a unique visual identity.
Developing a distinctive visual identity aligned with his values and essence
Defining clear pillars for his personal and professional brand
Crafting an integrated strategy manual to guide interactions and communications
Brand Strategy
AJ's professional positioning is rooted in his extensive career as a creative leader, marked by collaborations with globally recognized brands such as Rolls-Royce, Harvey Nichols, and British Petroleum. These experiences have honed his ability to merge design innovation with strategic impact, solidifying his reputation as a forward-thinking expert in scalable product design.
Currently serving as Head of Product Design at BT Group, AJ plays a pivotal role in enhancing design practices across the organization. Notably, he has been instrumental in shaping one of Europe’s most significant telecommunications products, leveraging his expertise to elevate industry standards and deliver user experiences that are both consistent and impactful.